Our Team, Muse Marketing, made up of 5 people were tasked with researching and creating a brand proposition for Thumbprint Artifacts, a local business situated in Detroit. 3 additional teams were tasked with the same assignment and at the end of the semester, TPA would choose the winner.

As a result, our project was selected and our research and graphics would be implemented beginning January 10 and run for the next 3-4 months.

Below are a series of brand guidelines I created for the owners of the company and future media managers, as well as graphics & product photography I crafted set to be posted.

**The class also consisted of two 60 page papers, The first paper focusing on analysis of the industry, the second explaining the ‘why’ behind our completed brand proposition